background
A sub company of West Coast Surfari. The kids department run surf clubs and parties for groms.

brief
The company needed an identity to reflect the excitement and anticipation of the kids parties. The logo was used on a whole stationary package which was bright yellow and came through the door in a bright blue envelope.

solution
The logo competes with any other ‘surf’ brand on the market, whilst being created uniquely for kids. The logo aims to make the parties and surf club cool enough to be hankered after by local kids.