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A new surf academy to be set up in Watergate Bay, Cornwall, backed by the international sports brand O’Neill.

brief
A new logo was needed to launch the new brand, initially a merge of two separate companies. Force refresh pitched against O’Neill’s in house design team to produce the design of the academy logo and won the commision.

solution
Initially the logo was intented to merge two companies to create the surf academy identity. The final solution became closely O’Neill branded but with a steer towards the surf aspect of the company. The logo, and all subsequent work has been produced and approved with the blessing of O’Neill in California.