background
Sea fishing trips operating out of a busy Cornish Harbour. The business attracted both local participants as well as tourists travelling from much further a field.

brief
Develop an informative website that promotes the feeling of a ‘fun’ holiday activity run by a trustworthy, safe and experienced skipper. Design is required to look professional and well established, yet exciting!

solution
A balance was struck between appealing to clients who are experienced fishing enthusiasts and first time fishers looking to enjoy their holiday experience of staying near the ocean. The colour palette was influenced by the product’s association with water and the ocean, and the prominent use of images used as ‘action’ interest.