background
GML Financial Services are a small Plymouth based organisation. 

brief
The GML design needed to focus upon the central premise that was considered to be the businesses top selling propostion, distinguishing one generally generic financial advisers from another - that being the 'friendly, approachable and reliable' factor!

solution
GML only had a very limited stock of company photographs, so the aesthetic used warm shades of unobtrusive colours and outlined images of figures as a substitute. The site is clearly navigable and gives a warm impression of a trustworthy organisation.