quintdownweb ltd
3a - 5a chester court
chester road
newquay TR7 2SB

01637 850132  :t
info@quintdownweb.com  :e

quintdownweb
heelys

background
Heelys footwear are an exciting and innovative new shoe with a 'wheel in the heel.'  Targeting predominately a young children's market these twentieth century roller skates alow a child to be walking normally one minute and then be gliding effortlessly along the next.

brief

Heelys required an exciting online ecommerce solution, introducing the US shoe innovation to the UK market.

solution

Heelys was designed with an 'active' 'cool' image with the extreme sports genre conventions in mind. There was more of an emphasis on a younger market, utilizing photographic imagery of  younger children and the addition of a 'Kids Page.' Heelys has been an incredible success story, the online shop has generated an impressive sales statistic and expansion and diversification of the main Heelys website remains imminant.