background
Heelys footwear are an exciting and innovative new shoe with a 'wheel in the heel.'  Targeting predominately a young children's market these twentieth century roller skates alow a child to be walking normally one minute and then be gliding effortlessly along the next.

brief
Heelys required an exciting online ecommerce solution, introducing the US shoe innovation to the UK market.

solution
Heelys was designed with an 'active' 'cool' image with the extreme sports genre conventions in mind. There was more of an emphasis on a younger market, utilizing photographic imagery of  younger children and the addition of a 'Kids Page.' Heelys has been an incredible success story, the online shop has generated an impressive sales statistic and expansion and diversification of the main Heelys website remains imminant.